Woulda Coulda Shoulda

Your Procrastination Doesn’t Become My Emergency

My most desperate customers don’t seem to understand this.

Published

3 years ago

April 25, 2023

Big Picture Staff Big Picture March-April 2023

Things you wanted to say to frustrating clients, but didn’t.

If it’s so important, then why are you here two days before graphics are needed?

I, too, sometimes wait until the last minute – it’s the world we live in – but really? You knew two months ago you were opening a business. Now, three weeks before, you decide it’s time to look for signage? Procrastination at its finest.

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Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.