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Print to Remember

Simpsons Printing commemorates historic flood with inventive exhibit graphics.



Location: Rapid City, South Dakota
Tools and Supplies: General Formulations 264HTR WallMark Leather vinyl, Arlon DPF 8200 High Tack film, Mactac MacCast 6600 vinyl, Nekoosa Synaps polyester paper, Mactac MacMark Glass Décor 700 Frosted film, white and black Palram PVC, grass turf, carpet, foamcore, Fujifilm Acuity Select HS 36 flatbed, HP Latex 800 W printer, Kongsberg XP 24 cutting table.

IN JUNE 1972, extreme weather struck the eastern Black Hills of South Dakota, with record flooding leaving hundreds dead, thousands injured, and many homes destroyed. As the 50th anniversary of the Black Hills Flood approached, The Journey Museum and Learning Center in Rapid City, South Dakota, sought to create a free-to-the-public exhibit honoring the lives lost and educating community members about the tragic event. Local PSP Simpsons Printing took on the meaningful job of designing, printing, and installing the 2597-square-foot exhibit in just three months.

Keeping in mind that the nonprofit museum hoped to reuse materials in future exhibits, the Simpsons Printing team chose to work with foam and PVC boards that could pop on and off the walls for later use. The shop was also challenged with wrapping a wall already covered with low-VOC paint and decorating floors that would encounter large crowds and foot traffic for the six- to eight-month span of the exhibit.

The shop created a floor wrap leveraging Arlon DPF 8200 High Tack film and Mactac MacCast 6600 vinyl lamination; a wall wrap with General Formulations 264HTR WallMark Leather vinyl; and additional exhibit graphics with white and black Palram PVC, grass turf, carpet, and foamcore. The team employed heat bending on some pieces of the 3-mm PVC letters for the wall display so they would resemble actual folded letters. For fine-line floor displays, the shop used Nekoosa Synaps polyester paper and Mactac MacMark Glass Décor 700 Frosted film. The team output graphics on a Fujifilm Acuity Select HS 36 flatbed and HP Latex 800 W printer, cutting with a Kongsberg XP 24 table.

“The unique challenge of this job was telling the story of the 1972 flood in a way that would honor the memories of all who were lost. The goal was to commemorate their memory and to show the resilience of our community over the past 50 years,” says Hayley Kaemingk, design team lead, Simpsons Printing. “The wide-format industry has a unique ability to engage and impact audiences. This expansive project allowed people to immerse themselves in the story being told. The community appreciated it as it was very meaningful and beautifully produced.”





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