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Woulda Coulda Shoulda

We Tried To Warn You About the Shop Down the Street

Now you’re finding out the hard way.




Things you wanted to say to frustrating clients, but didn’t.

I Told You So!

An existing client wanted a vehicle wrap. We’d done all kinds of other signage for them, but when it came to the vehicle, they had sticker shock, no matter how well we educated them and proved our quality work. We found out they went to another shop, but only because they needed assistance in reviewing how horrible the other place’s work was so they could fight them. We warned them about undercutters and places that don’t care about quality and professionalism. It was the worst vehicle wrap I’d ever seen!

Woulda Coulda Shouldas are collected from Big Picture’s Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.



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