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Woulda Coulda Shoulda

Some Customers Are Just Impossible to Deal With

Difficult as it may be, you should make sure to strike a diplomatic tone.




Things you wanted to say to frustrating clients, but didn’t.

“Take that %@$& order and shove it!”

It was actually closer to, “Unfortunately, due to a surprising amount of work currently on the books, we are unable to fit you into the schedule.”

Woulda Coulda Shouldas are collected from Big Picture’s Brain Squad and shared anonymously.

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Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.



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