Instead, they aim to reach a more targeted audience or rely on referrals. Our Brain Squad members comment on their marketing strategies.
Print pros share the advantages – and some drawbacks – of owning their building.
The trick is balancing professionalism with comfortability.
Those who don’t place a bigger emphasis on achieving desired margins.
"Don't give away anything for free," one print pro advises.
Bonuses take different forms, as Big Picture’s Brain Squad members explain.
“It keeps me as the owner accountable,” says one PSP who posts his statement throughout the facility.
Big Picture’s Brain Squad members share the occasions on which they feed their workforce.
Our Brain Squad members share who makes the executive decisions.
We also asked our Brain Squad members if they've received a COVID jab yet.
