Connect with us

Do You or Don't You

Most Printers Won’t Advertise Locally

Instead, they aim to reach a more targeted audience or rely on referrals. Our Brain Squad members comment on their marketing strategies.

mm

Published

on

QUESTION:

Do you advertise locally (newspaper, radio, billboards, etc.)?

NO: 88%

  • Advertising to the public does not target the correct audience for our business. — Ryan Clark, Direct Edge, Anaheim, California
  • Unfortunately, our local newspaper and radio spots don’t generate any business for us. I handle social media, but being short staffed and extra busy, it’s been hard to keep up on advertising! — Stephanie Wise, Print Express, Torrington, Wyoming
  • The clients we seek are on a national level or wholesale. — David Kaiser, Digitype Design, Tualatin, Oregon
  • Our services are very specialized, so a mass advertisement would not be cost efficient. We use online ads, community interaction, and SEO to advertise. And, of course, we rely heavily on word of mouth to promote our business. — Jim Dittmer, JDA Creative Color, Gresham, Oregon  
  • We have been referral based for 50 years. — Christine Walsh, Alpha Graphics, Baltimore, Maryland

YES: 12%

  • We advertise locally, but it’s typically via trade with the media partner. We’ll produce signage for events or company vehicles in exchange for airtime, ad placement, etc. — Rob Matthews, M3, Greensboro, North Carolina
  • Occasionally we have done radio advertising, but prefer to do online spend where results are easier to track. — Wade Neff, Strategic Factory, Owings Mills, Maryland
  • We regularly advertise in our regional business news publication. — Jim White, Go Graphix, East Longmeadow, Massachusetts

YOU’RE INVITED! Own or manage a wide-format printing business? Join the Brain Squad to participate in useful surveys on issues important to wide-format printing professionals: bigpicturemag.com/brainsquad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.

Advertisement

SPONSORED VIDEO

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

Promoted Headlines

Advertisement
Advertisement

SUBSCRIBE

Advertisement

INSTAGRAM

Most Popular