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65% of Wide-Format Printers Charge for Initial Design

Do you or don’t you? "Don't give away anything for free," one print pro advises.

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QUESTION:

Do you charge for an initial design?

YES: 65%

  • With a name like Master Graphics, you bet we charge. Our clients don’t complain at all. — Tommy Melendez, Master Graphics NYC, The Bronx, New York
  • Why wouldn’t you? Don’t give anything away for free. — Christine Walsh, Alpha Graphics, Baltimore, Maryland
  • We provide a phased approach scope of work. This helps customers manage their budget. They can choose as much or as a little as they feel comfortable implementing. — Elaine Scrima, GSP Companies, Clearwater Beach, Florida

  • Absolutely. Unless it’s a good customer who is sure to work with us on the project, we don’t believe in giving our work, knowledge, and expertise away. — Jim White, Go Graphix, East Longmeadow, Massachusetts

NO: 35%

  • No, but we will do a walk-through and site survey for free. If they agree to the estimate we move forward on art choice, printing, and installation. Ninety eight percent follow through on the whole job. — Barbara Chandler Allen, Fresh Artists, Philadelphia, Pennyslvania
  • Mostly, no. Depends on the complexity of what is being done, but mostly it is comped as part of the quote package. — Wade Neff, Strategic Factory, Owings Mills, Maryland

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Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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