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85% of Print Shops Have a Vision/Mission Statement – Your Peers Explain Why

Do You or Don't You? “It keeps me as the owner accountable,” says one PSP who posted his statement in three different places.





Do you have a vision/missions/values statement for your business?

YES: 85%

  • Our mission statement is the same now as it was in 2007 when we wrote it. Our mission is to: Empower young children through their art. Advocate for quality education by installing large-format reproductions of children’s art in highly visible and unexpected places. Deliver quality art materials and innovative art programs to public schools struggling with massive slashes in arts funding. — Barbara Chandler Allen, Fresh Artists, Philadelphia
  • We have a vision/missions/values statements, but I find it difficult to make sure to convey these to the team. It’s hard to really get people to understand them and embrace them. Doesn’t help when you have a high turnover. — Drew Veach, CorpColor, Wyoming, Michigan
  • “To create raving fans by being the superior single point service provider for all branding, marketing and communications needs.” — Wade Neff, Strategic Factory, Owings Mills, Maryland
  • “Make clients satisfied and keep employees happy will make for a nice return.” — Tommy Melendez, Master Graphics, The Bronx, New York
  • Our Purpose: To create a rewarding work environment for our team, Our Values: Selflessness | “Can Do” Attitude | Gets Results | Integrity. — Jason Ahart, Olympus Group, Milwaukee, Wisconsin

  • “We deal primarily with fine artists and photographers. We make it part of our services to assist them in promoting their work (though our social media, and email lists), consulting on their websites, and general assistance where we can and as they request. Our mantra is, “We can’t succeed if you don’t succeed” — Jim Dittmer, JDA Creative Color, Gresham, Oregon
  • “Think, create, deliver with a goal of becoming the best wide-format service bureau on the West Coast.” — Stan Lucas, DCG One, Seattle, Washington
  • “We have them posted in the front office. We evaluate the mission and vision once a year to determine if we are working toward both.” — Carmen Rad, CR&A Custom, Los Angeles
  • “Our company’s mission has always been prioritizing building strong working relationships with our clients and vendors. We are in it for the long haul. We take on the TEAM mentality and want our clients to feel our commitment and support. We love collaborating and finding solutions for our client’s project goals and needs. Our shop is your shop!” — Carol Yeager, MY Prints, Los Angeles
  • “We developed a mission statement four years ago; it’s posted on our website, front of office, and warehouse dock. It keeps me as the owner accountable to employees, customers, and vendors.” — David Kaiser, Digitype Design, Tualatin, Oregon

NO: 15%

  • “No, but we have an About Us on our website.” — Jason Roberts, Futura Color, Poway, California

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.



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