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These 2 Simple Words Will Add Clarity to Any Sales Presentation

Keep them close by after you name a specific product feature or use technical jargon.




when to use it: Add these words to any sales presentation after a product feature has been identified. You can say these words out loud, or you can say them inside your head.

why? Creating this habit will bridge you into language the customer can see in their mind, says Wizard of Ads Roy Williams. Williams offers this example: “This blade is made of Maxamet steel, which means you’ll never have to sharpen it.” “This substrate can handle sun exposure up to three years, which means you won’t have to worry about damage for your three-day event in Las Vegas.”

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.



Interior Décor and Textile Printing: What Equipment Do You Need?

The First Installment of the new Interior Décor and Textiles Webinar Series, Bridging the Gap Between Commercial Peel-and-Stick Wall Graphics & Professional Home Décor, focuses on the technology used for these applications. Our expert panel of speakers cover topics such as what equipment to purchase, what to look for when purchasing, and the various applications you can offer with the equipment you currently have. Watch the first episode, sponsored by TVF, above.

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