Case Studies
Environmental Graphics: Selling a Story
Environmental graphics are all about turning a space into an experience. Five shops show us how it’s done.
Remember when the best thing about wide-format was that it was big? The task of slapping a logo on a banner or an ad on a poster will always fall to someone, but in 2017, those are no longer the jobs that showcase what digital can really do. The best thing about wide-format today is the ability to print something special, and there’s a whole new pool of end users who are beginning to pay attention.
“Environmental graphics are a way of storytelling,” says Joanne Rarangol, a specialist in Designtex’s Surface Imaging department. Rarangol works with architects and designers, showing them how digital printing can help tell their clients’ stories.
The Society of Experiential Graphic Design says environmental graphics work to communicate identity and information, and create experiences that connect people to place. For architects and designers, 18-inch repeating wallpaper is quickly disappearing in favor of one-of-a-kind custom prints.
“Now,” says Dave Gimbel, owner of Signs by Tomorrow Alexandria, “you can just do everything. Whatever they can imagine.”
Environmental Graphics: Fresh Wall Wraps
Environmental Graphics: Transforming 25 Libraries
Environmental Graphics: Demystifying Medical Marijuana
Environmental Graphics: A ‘Super Sweet’ Floor
Environmental Graphics: Basement Turned Cavern
Read more from Big Picture's May 2017 issue.
Printvinyl Scored Print Media
New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.
Check Your KPIs, Reach Out to 200 Top Customers, and More To-Dos for Print Managers in May-June
National Moving Month, Selfie Day and More Business-Generating Events for May and June
Drupa Seminars to Look at the Potential of Artificial Intelligence in Printing and Imaging
This Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
Wide-Format Printers Share Their Thoughts on Business-Advice Books
3 Things Print Pros Must Do to Build Stronger Relationships in the Interiors Market
Bulletins
Get the most important news and business ideas from Big Picture magazine's news bulletin.
-
Best of Wide Format2 months agoHere Are the Winners of the 2024 Best of Wide Format Awards
-
Best of Wide Format2 months agoGraphics Turn an Eyesore Cooler Into a Showpiece Promo in Historic Plaza
-
Blue Print3 weeks agoThis Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
-
Best of Wide Format2 months agoPrivate Customer’s Bespoke Bathroom Wallcovering Showcases Their Passions
-
Best of Wide Format2 months agoColorado Town Hypes Its Incredible Natural Gifts in City Hall Rotunda Project
-
Best of Wide Format2 months agoIllinois Print Pros Help Historic Toy Brand Create a Memorable Shopping Environment
-
Best of Wide Format2 months agoIconic Music Venue Celebrates Half-Century With Vibrant Exhibit of Rock Artifacts
-
Best of Wide Format2 months agoCalifornia Forest Firefighters Use Dynamic Car Wraps to Recruit New Members