Whether yacht rock, smooth jazz or something a little harder, the majority of print businesses seem to enjoy their tunes.
Some Brain Squad members say part-timers are a lifeline, some say there’s no such thing as “busy season,” and some find other ways to flex capacity.
We ask the Brain Squad whether they actively market environmentally friendly processes and products.
"A newsletter can be a powerful tool to stay in front of your customers."
Those who do expound on the provisions of their programs.
Instead, they aim to reach a more targeted audience or rely on referrals. Our Brain Squad members comment on their marketing strategies.
The trick is balancing professionalism with comfortability.
Those who don’t place a bigger emphasis on achieving desired margins.
"Don't give away anything for free," one print pro advises.
Bonuses take different forms, as Big Picture’s Brain Squad members explain.
