Be clear about this: “I’m just being honest” is a poor excuse for humiliating someone.
But only say them if you’re absolutely sure you can fix whatever the problem is.
It can be your go-to line when you want to end the discussion.
An Oregon print shop owner shares the keys to catching a whale.
"Don't give away anything for free," one print pro advises.
We discuss this pitch strategy in this month’s “Ask Big Picture.”
It’s one of six pointers for print pros on this month’s Tip Sheet.
It's a short but sweet line that reassures.
It starts with viewing your shop as a sales organization.
If the customer’s expectations aren’t reasonable, the job might not be worth your trouble.
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