Brother Enters Wide Format Latex Segment With Latest Launch

(PRESS RELEASE) BRIDGEWATER, NJ – Brother International Corporation recently announced it will enter the signage market in the industrial garment printing industry with the new WF1-L640 64-inch latex wide-format printer. The platform is designed with a wide range of business applications in mind including banners, window-wall-floor graphics, outdoor & display signage, trade show graphics, vehicle wraps, advertising and interior decoration.

This new latex wide-format printer takes on a new business area for Brother utilizing the company’s ink and printhead technology cultivated through the development of garment printers. The latex ink developed for the WF1-L640 achieves a wide array of colors and rich expressiveness, and in addition to having high weather resistance for outdoor advertisements, is water-based, making it environmentally friendly and safe to use such as in restaurants, educational institutions, and medical institutions.

Brother’s latex ink formula offers a wider color gamut with CMYK over the industry standard. The WF1 printer has an integrated curing system for the ink with no additional wait time needed for outgassing as with other chemistries.

“Brother’s industrial printing division continues to grow and innovate when it comes to services and solutions” commented Lawrence Davenport, Vice President of Brother’s Industrial Products Division.

The printer’s industrial piezo print heads allow variable drop sizes starting at 5 pico liters. Controls are easily accessed via a 7-inch touch screen and professional production RIP software.

For more information about Brother’s latex wide format printer, please visit www.brotherwideformat.us or call (866) 750-2543.

About Brother IPD: Brother Industrial Products Division (IPD) is one of the world’s leaders in the production of Industrial Sewing Machines and Garment Printers. IPD is behind the scenes in various industries, including clothing, in the automotive industry with airbags and safety belts, in bags and suitcases, in safety protection and environment, in the medicinal and biological areas and in the industrial digital printing market.

About Brother International Corporation: Brother International Corporation has earned its reputation as a premier provider of home office and business products, products and solutions for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.