Modular Graphics Market Cheese Experience

“‘Think outside of the box’ is the motto that motivates all Ich&Kar projects,” says Helena Ichbiah of the French design duo Ich&Kar. So, when the company was asked to travel to New York for their first interior design project, they were ready for a challenge that was out of their ordinary. The client, the French Dairy Interbranch Organization, was in the process of launching the French Cheese Board, an experiential shop designed “as a beacon for chefs, artists, designers, foodies, and cheese makers to explore dairy products and foods as a medium for development and innovation,” Ichbiah says. The space is modular, and the design had to be flexible in order to conform to its different functions, from cheese resale to tableware exhibition to master classes.

Ich&Kar decided to use magnetic media for the first time in order to allow the Cheese Board’s curators the necessary flexibility. Roughly 500 square feet of graphics were printed on black VM-Luna and off-white VM-Canvas from Visual Magnetics, using an HP Latex 360 printer.

“The challenge was to keep all the functions very fluid while offering a user-friendly toolbox,” Ichbiah says. “We designed situations of usage, more than a space. … The look and feel of the space can change from day to day.”

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