Connect with us

Case Studies

Taking Billboards to the Next Level

11 OBIE Award winners push past traditional advertising.

mm

Published

on

It seems that the 2016 OBIE Award winners in the Individual Execution: Billboard category had something to prove: Billboards can be so much more than a boring rectangle on the side of the highway.

Gold OBIE: Race Day Set Up
Creative agency: Moroch
Advertiser: McDonald's

Gold OBIE: Refresh
Creative agency: Moroch
Advertiser: McDonald's

Gold OBIE: #WhatsUpWithMarcia
Creative agency: BBDO
Advertiser: Snickers

Advertisement

Silver OBIE: Jurassic World – Hollywood & Highland Take-over
Creative agencies: Universal Media Team, Kinetic Worldwide
Advertiser: Universal Studios

Silver OBIE: Toothbrush
Creative agency: Adams Outdoor Advertising
Advertiser: Terrery Dental

Finalist: Peanuts
Creative agencies: Ten30 Studios, Drissi Advertising
Advertiser: 20th Century Fox

Finalist: The Welder
Creative agencies: Rogue Fitness, Orange Barrel Media
Advertiser: Rogue Fitness

Advertisement

Finalist: Before + After
Creative agency: Tombras
Advertiser: Tombras

Finalist: Burning the Base Path
Creative agency: Walz Tetrick
Advertiser: Kansas City Royals

Finalist: #WeAreJordan All-Star 2015
Creative agency: Wieden+Kennedy
Advertiser: Jordan Brand

Advertisement

Finalist: People Powered Billboard
Creative agency: Baldwin&
Advertiser: Red Hat

Check out more :

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

Advertisement

SPONSORED VIDEO

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

Promoted Headlines

Advertisement
Advertisement

SUBSCRIBE

Advertisement

INSTAGRAM

Most Popular