Insider Insight: Social Media for PSPs

We asked seven of Big Picture's Editorial Advisory Board members to respond to the current state of the wide-format industry and reveal what we should expect in 2018.

Big Picture: How important is social media use at your shop? What outlets do you use?

Scott Crosby, VP Sales and Marketing, Holland & Crosby: Social media continues to be important to any business that wants to be around for the next 20 years. The next generation of print buyers will use social media to verify your credibility as a potential vendor. You need to have a presence to be considered current and relevant in today’s digital marketplace. We post on Facebook and LinkedIn and are working to update our website to help present a more unified message to the marketplace.

Kirk Green, President/CEO, Ferrari Color: The shift to digital interaction has been dramatic. One-on-one relationships are still critical, but now have to be supported with a strategic and well-executed traditional and online communication effort.

Robert Kissel, President, KDM P.O.P Solutions: Our social media strategy has generated more traffic and conversions than we had ever hoped for since we really kicked it into high gear in 2012. Creating relevant content is critical to its success. We use LinkedIn, Facebook, Twitter, Google Plus, YouTube, and Pinterest. We get the most bang from LinkedIn.

Jared Smith, CEO, bluemedia: Social media should be tended to, but don’t plan on it delivering the amount of work you need. We maintain a good presence on Facebook and Instagram.

Carmen Rad, Founderpreneur, CR&A Custom: Very important. We have in-house social marketing experts.

Mark Taylor, COO/Senior VP, GFX International: We have a presence in social media, but do not heavily rely on it for our main marketing initiatives.

Get more insider insight on wide-format surprises in 2017, industry trend analysis, streamlining print production, market entry, what's next for large format, and goals for 2018.