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Heytex at SGIA 2013: benchmarks on the sign market at the 100th anniversary




Bramsche, September 2013 – For exactly 100 years now, with a leading role on the world market, with 25 years of successful business on the US market and with their own US branch, which was established more than a year ago: like no other company, Heytex stands for innovation, competency and experience in development and sale of high-quality coated fabrics and textiles for the most varied fields of application. In their core business sign media for digital large-format digital print, Heytex, in their anniversary year, present three novelties at SGIA 2013 in Orlando, re-defining the expression “limits” in their category. The stand highlight is an enormous 5 x 5 meter light box made of the seamless textile backlit material digitex® heylux.

Since 2010, Heytex has set standards on the sign market with their PVC-free, environmentally-friendly and recyclable HEYTex® digitex® range. With 16 different products, this product range is one of the most comprehensive portfolios on the market of PVC-free products. In Orlando, Heytex presents three novelties.

HEYTex® digitex® decoflex is an elastic, tear-resistant and stable new decoration material on polyester basis for print with dyesub and latex inks. Digitex® decoflex offers brilliant and first-class reproduction of print motifs, weights only 200 g/m², is flame-retardant in accordance with B1 and M1 standards and can be processed with silicon welt. It is the ideal medium for short-term use at events such as trade fairs, but also for points of sale (POS) and is available in widths up to ca. 3.10 meters.

HEYTex® digitex® eclipse is the first fabric worldwide with high-quality foam coating in 5 m width. Due to its very matt and opaque surface structure and opacity of nearly 100%, prints convince by their very special elegance and brilliance. HEYTex® digitex® eclipse is non-reflecting, reliably covers any background and offers optimal flatness – unrivalled as ideal wall covering, suspension, glued wall decoration, advertising medium in display systems, wallpaper or as projection screen. Eclipse for one-sided print with UV and latex inks and flame-retardant in accordance with B1 and M1 standards.

HEYTex® digitex® heylux in the impressive 5×5 meter light box is probably the most impressive backlit exhibit in Orlando. The seamless, PVC-free and highly translucent backlit is the first of its class on the world market in 5 meter width. It thereby redefines fabric formats and dimensions for modern LED lightboxes and sets a new benchmark in terms of illuminated advertising.

As the two fair events IFAI and SGIA for the sign market take place at the same location, the Heytex stand is located in the so-called “shared area”, because, in addition to sign media, Heytex also present their comprehensive product range of technical textiles for most varied fields of application, e.g. in industry, agriculture, energy, logistics and architecture.
Our press contact at the Heytex stand is the Sales + Business Development Manager of Heytex Corp., Ray Chaaraoui.



About Heytex

Heytex counts among the leading international manufacturers of coated and laminated textile print media for large-format digital print.
Heytex with registered office at Bramsche and subsidiaries at Neugersdorf, the USA and Zhangjiagang in the People's Republic of China develops, manufac-tures and sells internationally renowned technical, coated and laminated textiles for L-XXL digital print with the trade name “HEYTex®”. With the comprehensive experience of specialized staff and the know-how of current and future market requirements, Heytex is constantly looking for state-of-the-art solutions setting international standards.
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