Case Studies
Eye-Opening Campaign Wins OBIE
'Homelessness can happen to anyone.'
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
The “Childhood Photos” campaign for homelessness advocate Raising the Roof, designed by the Leo Burnett agency of Toronto, jolted viewers with side-by-side images of displaced people and their childhood selves. The movement won gold in the International category.
Check out other “Brands to Believe in” from 2015:
Printvinyl Scored Print Media
New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.
Check Your KPIs, Reach Out to 200 Top Customers, and More To-Dos for Print Managers in May-June
National Moving Month, Selfie Day and More Business-Generating Events for May and June
Drupa Seminars to Look at the Potential of Artificial Intelligence in Printing and Imaging
This Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
Wide-Format Printers Share Their Thoughts on Business-Advice Books
3 Things Print Pros Must Do to Build Stronger Relationships in the Interiors Market
Bulletins
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Best of Wide Format2 months agoHere Are the Winners of the 2024 Best of Wide Format Awards
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Best of Wide Format2 months agoGraphics Turn an Eyesore Cooler Into a Showpiece Promo in Historic Plaza
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Blue Print3 weeks agoThis Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
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Best of Wide Format2 months agoPrivate Customer’s Bespoke Bathroom Wallcovering Showcases Their Passions
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Best of Wide Format2 months agoColorado Town Hypes Its Incredible Natural Gifts in City Hall Rotunda Project
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Best of Wide Format2 months agoIllinois Print Pros Help Historic Toy Brand Create a Memorable Shopping Environment
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Best of Wide Format2 months agoIconic Music Venue Celebrates Half-Century With Vibrant Exhibit of Rock Artifacts
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Best of Wide Format2 months agoCalifornia Forest Firefighters Use Dynamic Car Wraps to Recruit New Members