Chill Pill

A creative print-service provider in California uses 3D additions to make a 2D billboard stand out.

Published

2 years ago

March 1, 2022

Alex Marcheschi BIG PICTURE March 2022 Issue

TO PROMOTE THE new hit Hulu show “Dopesick,” Image Options in Foothill Ranch, California, printed a billboard graphic accompanied by nine custom, supersized 3D pills. The pills were produced in various sizes per client-supplied dimensions, and were constructed out of sign foam, wooden mounts, and glue. The graphic was printed via an EFI Vutek GS5000r superwide-format printer onto Ultraflex Billboard Select Eclipse FL, a 7-ounce, black-backed substrate for billboards.

Committed
Image Options had to create the font to match the “10” imprint on the pills to represent the 10 mg that is prevalent in the show.
Unique
The 3D pills were made to break the frame of the billboard to draw interest from passerby.
Engineered
“The hole mounting templates were supplied on installation drawing and included as targets directly on the billboard print,” says Jeff Gray, marketing specialist, Image Options.

See page 16 for a BTS look on how the pills were made.

Alex Marcheschi

Alex Marcheschi is the Associate Editor of Screen Printing and Big Picture.

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