Case Studies
Eye-Opening Campaign Wins OBIE
'Homelessness can happen to anyone.'
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
The “Childhood Photos” campaign for homelessness advocate Raising the Roof, designed by the Leo Burnett agency of Toronto, jolted viewers with side-by-side images of displaced people and their childhood selves. The movement won gold in the International category.
Check out other “” from 2015:
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Printvinyl Scored Print Media
New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.
Graphic Designer’s Creativity Goes Awry
Handling Public Speaking Disasters With Grace
Majority of Businesses Engage in Charitable Giving and Community Support
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