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We Can Design Your Poster, but We Can’t Read Your Mind

A PSP had its work cut out with a client heavy on expectations but light on directions.

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How High?

A customer asked us to make a poster 24 inches high by 36 inches high. That might not have been too confusing if they had supplied the art where we could have seen the intention, but they wanted us to design this one, and couldn’t understand why we were struggling with their instructions.

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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