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We Can Design Your Poster, but We Can’t Read Your Mind

A PSP had its work cut out with a client heavy on expectations but light on directions.

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A customer asked us to make a poster 24 inches high by 36 inches high. That might not have been too confusing if they had supplied the art where we could have seen the intention, but they wanted us to design this one, and couldn’t understand why we were struggling with their instructions.

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