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True Tales

We Can Design Your Poster, but We Can’t Read Your Mind

A PSP had its work cut out with a client heavy on expectations but light on directions.

Published

3 years ago

on

September 21, 2021

By

Big Picture Staff BIG PICTURE September 2021 Issue

A customer asked us to make a poster 24 inches high by 36 inches high. That might not have been too confusing if they had supplied the art where we could have seen the intention, but they wanted us to design this one, and couldn’t understand why we were struggling with their instructions.

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