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This Slogan Mistake Was Definitely Not Going to Attract Customers

The correct slogan was “Lower Prices, Higher Standards”. But guess what ended up being installed.
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Published

9 months ago

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A customer’s trailer had the words “Lower Prices, Higher Standards”. One of our installers had just finished installing the logos and text when I got a call to hurry to the truck yard. As I drove through the guard shack, there was the trailer, turned to face me, reading “Higher Prices, Lower Standards.” I could not strip the lettering fast enough and get new lettering in place. The fleet manager had that photo above his desk for the next six years. — Kim Magraw, Vivid Sign, Mt Pleasant, SC

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