Graphics That Go

Plain, white pickup trucks are pretty run of the mill, but add a colorful vehicle wrap and heads will turn. There’s no denying the pizzazz that a graphic can add to a plane, train, or automobile, offering advertising opportunities for businesses, self-expression for car enthusiasts, and a creative way to spread awareness for charitable organizations. 

t’s a popular product for wide-format print service providers, who point to vehicle graphics as one of their top moneymakers, according to “Looking for Big Opportunity in Graphic Communications and Specialty Printing,” a white paper from ISA and Keypoint Intelligence – InfoTrends. Whether your shop specializes exclusively in wraps or dabbles in the trade, there’s certainly money to be made if you can prove you know your stuff. 

Once a vehicle is wrapped, the graphics can last several years if applied correctly, which allows customers to get a lot of bang for their buck. Because wraps have some staying power, searching for new business is part of the gig. For the expert vinyl wrapper, there’s a chance to set themselves apart from the ever-growing crowd of competitors by showcasing a knack for creativity, careful planning, and meticulous installation, which will hopefully lead to repeat customers – and wraps that make a splash like those featured here.