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Vanguard USA Enters European Market with New Branch in Italy

Official market launch in Europe to take place in October at Viscom 2021

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(PRESS RELEASE) LAWRENCEVILLE, GA – Durst Group, manufacturer of advanced digital printing and production technologies, announces that Vanguard Digital Printing Systems, a U.S. company acquired last year, is establishing its European branch in Brixen, Italy.

Vanguard Digital Printing USA is a leading manufacturer of printing systems for the signage, decoration, business equipment, industrial, and packaging sectors. With the formation of Vanguard Europe GmbH, Vanguard will now also offer its wide-format portfolio in the European markets. Despite the acquisition by Durst Group, Vanguard remains an independent company under the leadership of founder and CEO David Cich. The choice of the Brixen location, in a building adjacent to the Durst headquarters with over 5,000 square meters of factory space, is intended to leverage technical and administrative synergies between the two companies. For customers, the close proximity offers the advantage that all current printing systems in Durst Group’s overall portfolio can be seen and tested.

The official market launch of the Vanguard printing systems in Europe will take place in October at the Viscom 2021 trade show in Milan and FESPA 2021 in Amsterdam. In the Italian market, Durst Group AG’s “Divisione Vendite Italia” will handle distribution and service, while in other countries distribution will be established and expanded over the coming months, depending on Vanguard’s strategic decisions. For Poland, LFP Industrial Solutions has taken over the distribution.

“With the formation of the European branch, we are bringing the Vanguard printer portfolio, which has been extremely successful in the U.S., to the European markets and are opening up new customer segments,” says Christoph Gamper, CEO and Co-Owner of Durst Group. “Despite the difficult pandemic period, this is a clear signal to the market for large format printing systems. With this step, we offer our customers new opportunities for production excellence and, in combination with innovative workflow and ERP solutions, a complete production chain from pixel to output.”

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