US Bank Goes Big at ‘the Stick’

Want to get your San Francisco 49ers tie-in product in front of about 70,000 potential customers on a regular basis? What better location than a fence separating the parking lot from the stadium grounds at Candlestick Park in San Francisco, where 70,000 loyal fans will walk by it after they park their car every Sunday?

When US Bank decided to place a 240-foot mesh banner on that Candlestick Park fence to promote its San Francisco 49ers Visa Check Card during last year’s football season, it turned to Iconography Studios in Los Alamitos, California, for the design, production, and installation.

After receiving graphics from US Bank, Iconography (www.iconographystudios.net) used Adobe Illustrator to create a layout based on the space requirements. Proofs were delivered to US Bank in PDF format. Graphics were output with Iconography's Roland SolJet Pro XJ-740 printer with Roland inks, onto 1500 square feet of Ultraflex 70/30 mesh banner material.

During production, Iconography spaced out the graphics so that minimal finishing work was needed. Grommets were affixed to the banners, allowing for straightforward installation. Iconography shipped all of the material, printed in 84-inch-wide sections, to Candlestick Park in advance. Onsite, two of the company's installers then went to work, completing the job in a single day.

Prior to producing the fence graphics, Iconography had done other out-of-home work for US Bank. “We've done a lot of large-format graphics for them in many locations in southern California, plus a bunch in northern California, mostly on bank windows,” says Iconography president Sarah Naccarato. The shop maintains files for various US Bank campaigns, giving it the ability to produce the right graphics whenever new advertising opportunities arise.

Generally, says Naccarato, the large-format graphics her company has done for US Bank, including window graphics at some locations that are nearly three-stories high, have been a major success in terms of generating new business for US Bank. This has resulted in the bank pursuing more large-format opportunities to engage with consumers.