Step by Step: The Art of a Building Wrap

At the junction of North American and Latin American music, art, and dance lies Miami Beach, a coastal resort city in Miami-Dade County, Florida. Here, every December, one of the largest art shows in the country, Art Basel in Miami Beach, attracts 70,000-plus visitors. With more than 250 of the world’s foremost international art galleries displaying works by 4000 artists – including paintings, sculptures, photography, film, and video – artists, art critics, and art enthusiasts alike are treated to a one-of-a-kind, week-long art extravaganza.

When one of our longtime clients, the Faena Group, a luxury hotel company specializing in the creation of distinctive environments integrating residences and hotels with art and cultural spaces, wanted to completely encapsulate a 16-story building they’re restoring near the big art event, we jumped at the chance – and the challenge.

We had already covered the street-facing side of this building about six months previously, in the Faena Group’s Pantone Red 32. This time we would be wrapping the entire building in that same color, but in a shorter-than-normal turn time and with inclement weather predicted.*

That’s when we set about doing what Thomas Printworks does best: making their project our priority. Here’s how we did it: