'Signage as Advertising' Theme for 2013 National Signage Research & Education Conference

The Signage Foundation has announced its 5th annual National Signage Research & Education Conference (NSREC). Scheduled to take place at the University of Cincinnati, October 9-10, the two-day event will focus on “Signage as Advertising.

Specific presentations will include:
• “Economic Value of Signs Research 1997-2012: An Overview,” by Kevin Stotmeister, president/CEO, Federal Heath;
• “Visual Blight and Sign Regulations: How Far Can a City Go to Prescribe Aesthetics?” by Dr. Dawn Jourdan, associate professor and division director of city and regional planning, University of Oklahoma;
• “Planning and Implementing an Urban Wayfinding Project,” by Sapna Budev, director, strategic initiatives, ISA; Craig Berger, Fashion Institute of Technology; and Craig Berger, Management Consulting;
• “Illuminated vs. Non-Illuminated Signage: The Economic Impact of Illumination”;
• “A CEO's Perspective of Signage in Rebranding”;
• “Signage as Art and Creativity”;
• “Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study”; and
• “The Value of the Cost of Replacing Exposures Valuation Method: Using Advertising Rates to Estimate a Sign's Worth,” by Dr. Charles R. Taylor, John A Murphy, professor of marketing, Villanova School of Business.

Registration fee: $295 ($225 if registered before September 23); student registration: $50.

The event is sponsored by the Signage Foundation, Inc., in collaboration with the UC Colleges of Business and Design, Architecture, Art and Planning (DAAP).

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www.thesignagefoundation.org