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Case Studies

In Plaid View

A wrapped lighthouse greeted attendees of the 50th-annual RBC Heritage Classic PGA golf tournament.

Published

6 years ago

on

June 27, 2018

By

Kelsey Johnson

The Client

Heritage Classic Foundation

The Players

The Kennickell Group, Who Did That, Sunbelt Rentals

Tools & Supplies

HP Latex 3500, Orafol Orajet 3954 Brick Stone Film, Genie Z-40/23N RJ articulating boom lift, JLG Industries 1250AJP articulating boom lift

The Job

With the 50th-annual RBC Heritage Classic PGA golf tournament at Harbour Town Golf Links in Hilton Head Island, South Carolina, quickly approaching, event organizers sought a unique way to commemorate the golden anniversary. Heritage Classic Foundation crafted an iconic concept: wrapping the famous Harbour Town Lighthouse in plaid, symbolizing the pattern of the jacket awarded to tournament winners each year. The event directors called upon The Kennickell Group to transform their idea into reality for spectators and golfers to enjoy throughout the tournament.

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