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Case Studies

How to Captivate Consumers

Out-of-home campaigns for consumer goods and services get creative.

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Fifteen OOH campaigns received 2018 OAAA OBIE Award nods for the Consumer Goods and Services category, with billboards featuring pirate hooks and irregular shapes rising to the top. 


Bronze OBIE Winners


The UnTattoo Parlor “Man's Back”
Creative Agency: The Great Society
Advertiser: The UnTattoo Parlor

untattoo obie wide-format

 

Always In Your Corner
Creative Agency: Copacino+Fujikado
Advertiser: Premera Blue Cross

billboard wide-format

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Finalists


Bingo
Creative Agency: Adams+Fairway
Advertiser: Ashton Senior Living

wide-format billboard

 

Keep What You Do at Home Private
Creative Agency: Adams+Fairway
Advertiser: Budget Blinds

wide format OAAA OBIE

 

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Make 'Em Rise
Creative Agency: Outfront Studios
Advertiser: Chattahoochee Plastic Surgery

wide format OAAA OBIE

 

Roy Lichtenstein, Red and White Brushstrokes for the Post-War and Contemporary Art Evening Sale
Creative Agency: Christie's
Advertiser: Christie's

wide format OAAA OBIE

 

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Tai Boxing and Cycling Class
Creative Agency: Adams+Fairway
Advertiser: Crunch Fitness

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Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

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