Case Studies
Multistory Display Grabs OBIE Attention
Adventurous advertising towers tall.
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
These wintry retail displays took over a shopping center and garnered a finalist mention in the Consumer Goods, Services, & Retail category. The “Eddie. Set. Go.” campaign was agented by Eddie Bauer and Backbone Media.
Check out other “” from 2015:
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