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Woulda Coulda Shoulda

If You Need a Rabbit Pulled Out of a Hat, You’ve Hired the Wrong Person

PSP tempted to remind unreasonable clients that he’s not a magician.




Things you wanted to say to frustrating clients, but didn’t.

We are printers. We are not magicians.

We try to keep it light and happy. Luckily, we are blessed to work with great customers who are reasonable in their expectations. But to the few customers who can’t be reasonable: We can’t add that 25th hour you needed to stay on schedule. We do the best we can with what we’re given. An organized and timely customer will get organized and efficient service from us, but we can’t be expected to make up for your lost time.

Woulda Coulda Shouldas are collected from Big Picture’s Brain Squad and shared anonymously.

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If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.



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