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Case Studies

Getting Rambunctious with Output

i.M. Branded produces and installs graphics for Truck of the Year celebration.

Published

10 years ago

on

April 29, 2014

By

Big Picture Staff

The auto industry, it’s fair to say, rarely does anything in a small fashion. So when Ram Trucks decided to celebrate its Ram 1500 winning back-to-back Truck of the Year honors from Motor Trend magazine, it opted for this towering 145 x 155-foot building wrap on the side of its Chrysler Group headquarters in Auburn Hills, Michigan.

Featuring the front end of a Ram 1500 barreling across a truss bridge, the image was designed by The Richards Group, Ram Trucks’ ad agency. Rochester Hills, Michigan-based i.M. Branded (www.imbranded.com) produced the graphics using its HP Latex 850 printer, outputting onto Clear Focus perforated window film 65/35. i.M. Branded also installed the building wrap over a four-day period.

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