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Georgia’s Label Converting Experts Invest in Durst Tau RSC Technology

The RSC E has maximum print speeds of 170 ft/min (upgradeable to 262 ft/min).




(PRESS RELEASE) Rochester, NY – There are a multitude of facets to running a successful business — vision, passion, adaptability to name a few, but many could argue that none are as important as customer relationship and satisfaction. To Atlanta Label, this is what they believe in their core. Their focus on long-lasting business relationships, extremely high customer service standards, and aptitude for solving and delivering on tough projects has made them incredibly successful. To grow this success, they needed a solution that represented who they were. They needed Durst.

Adding a digital printer to their Buford, GA location was necessary for Atlanta Label. After years of outsourcing this aspect of their business, they fell victim to growing lead times and decreases in quality. Wanting only the best for their customers, their must-haves for a new printer were simple: high quality, fast speeds, and a strong relationship with their supplier partner. “Durst was excellent from the beginning,” said Lyn Thomas, owner and CEO of Atlanta Label. “Our leadership team was impressed by the speed and 1200 dpi print quality of the printer, and also their customer service and price point.”

The Durst Tau RSC E combines best-in-class print quality and productivity with highest uptime that results in a competitive TCO. The RSC E has maximum print speeds of 170 ft/min (upgradeable to 262 ft/min), impressive 1200dpi native resolution, and is available with up to eight color options plus highly opaque white. All Durst printers are equipped with our award-winning Workflow and Analytics software to aid in print production, as well. Thomas went on to say of the installation and learning curve, “We never missed lead times, and our quality exponentially increased. Through the installation, our team had a good grasp on what to do, and Durst support was always there. It was smooth to say the least.”

“It’s always very exciting to partner with and help evolve a business into their next chapter” commented Steve Lynn, Director of Labels and Packaging – Sales. “When they began their research into digital print technology, Atlanta Label was recommended to investigate Durst by a print finishing manufacturer, which speaks to the quality of our technology. Now they have entered the digital world with one of the most innovative printers on the market. We look forward to continuing to develop this relationship and help them grow this division of their business.”

Thomas concluded, saying “We have never had this type of experience with another equipment manufacturer. Durst provided us with the same standard of service that we give to our customers, which is rarely the case in our experience. Durst has set a standard that will be difficult for their competitors to match. As we continue to grow, we are hopeful to buy another Durst soon.”

About Atlanta Label: Atlanta Label is a privately owned label printing business located in Buford, Georgia. They have been in operation since 1979 and have grown a vast portfolio of loyal clients. Specializing in both flexographic and digital label printing, Atlanta Label guarantees speed and quality with every job. Their commitment to their customers and the unique jobs they produce has made them a trusted partner and a go-to for even the most complex jobs. Find Atlanta Label online at:


About Durst: Durst Group AG is a leading manufacturer of professional digital imaging systems. The company operates manufacturing facilities in Brixen, Italy, and Lienz, Austria, and has major offices in North America, France, United Kingdom, Germany, Spain, Mexico, Brazil, and Singapore. Durst’s reputation for quality, precision, innovation, sustainability, and reliability spans more than 80 years.
For information on Durst products and services, contact Sydnie Shepland. Or find Durst U.S. online at

The Durst Tau RSC E.

Atlanta Label team receiving their new printer.



Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

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