Drupa: Good Management Is Key

Drupa has announced that its forthcoming Global Insights Report will focus on good management practices, suggesting that diversification into new print applications means little without proper planning, integration, and marketing.

“Good management practice delivers on average an additional $175,000 of annual turnover and $63,000 of additional profit compared to poor management practices,” authors state, although their findings also reveal that better management can require an average investment of $70,000.

The research is compiled from a survey of 750 printers from around the globe; participants reported providing roughly 26 different print applications. Data from each application supports the findings above with the exception of the packaging market – drupa suggests that this market may hold more challenges for newcomers “due to structural reasons such as the complexity of the supply chain.”

The Global Insights Report also explores the impact of digital communications on the print industry, proposing that print providers incorporate multichannel communications and big data into their business models in order to survive. The report found that print advertising has fallen over the past five years at a 6 percent CAGR; opportunities to recover may include adoption of automated workflow and expansion into the digital packaging, textile, and interior markets.