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Avery Dennison at FESPA 2017: ‘Transforming for You’ with Five New Product Innovations for Vehicles and Architecture




Avery Dennison Graphics Solutions Europe will be revealing five innovative products at FESPA 2017. This year’s stand, in Hall B7, will show the new digital wrapping series, MPI™ 1105, together with a range of other vehicle and architectural solutions. These include 5600 LD Translucent Films, an outdoor High Opacity Film that covers existing graphics, Facade Film for building decoration, and 18 new Supreme Wrapping™ Film colours.

Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe, said that FESPA helps to create and maintain productive partnerships with customers: “FESPA is always a valuable opportunity to meet our customers and distributor partners, and this year we are able to show them some very important additions to our graphics portfolios. Our team at the stand, following this year’s theme of ‘transforming for you’, will be focused on helping customers to expand and develop their current capabilities and business offerings, so they can use Avery Dennison innovations to generate new business opportunities.”

The new Avery Dennison MPI 1105 Wrapping Series will be one of the new products taking centre stage, as a wrapping solution that delivers outstanding printability, image quality and 3D conformability. Benchmark testing of the material by six independent applicators reveals that installation is more than 17% faster than common alternatives, and that MPI 1105 is significantly more conformable, slideable and repositionable. Printed durability of up to 6 years* and clean long-term removability are among the benefits offered by the new film. Huber Rigon from HR Design, Italy, said: “I am very impressed with the new MPI 1105 Easy Apply RS. It really stretches into deep corrugations, and can be repositioned several times – the Easy Apply RS adhesive copes perfectly. Print quality is great and confirms the MPI 1105 Series in its place at the highest level in digital media.”

18 new colours for the popular Avery Dennison Supreme Wrapping Film will also be revealed at the show, expanding the premium vehicle wrap range to more than 100 colours. Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe said that architecture is also firmly on the agenda with the new Facade Film and the new translucent films for LED lights: “We are releasing more and more materials designed to create truly different internal and external looks for buildings, and this year’s show will give installers an important insight into how options such as textured finishes can be used to set their offering apart from the competition.”

The Avery Dennison stand is at C40 in Hall B7, between 8-12 May, 2017 at the Hamburg Messe und Congress in Germany. Avery Dennison’s brand Mactac is also exhibiting at D20 in Hall B4.

*Vertical printed durability, zone 1, in combination with DOL 1460/1480 Z series.




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