Case Studies
An Ad with an Angle
A giant carrot turns heads for brand awareness.
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
Tropicana's “Giant Carrot” earned a finalist spot in the international category with this can't-miss-it display that turned heads (and seating) in a shopping mall. The campaign was agented by Juniper Park.
Check out more “” from 2015:
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The Two-Hour Rule, the Pet Frog Close, and 7 More Ways for Print Pros to Work Smarter
Stop the Pep Talks, Start the Stories: 5 More Tips for Wide-Format Print Pros
Canon Introduces New Full-Color Label Printer
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