Case Studies

Google Tests DoubleClick Ad Technology for OOH Industry

The automated process will create ads for passersby relevant to location and time of day.

Published

8 years ago

November 24, 2015

Google is testing a new way of selling digital billboard advertisements by extending its DoubleClick ad technology, which was previously reserved for desktop computers and mobile phones.

Google’s subsidiary, DoubleClick, would allow users to buy and sell digital billboard ads through an automated process instead of having to manually place an order with an outdoor advertising company. The technology will gather information like audience, weather, travel information, scores of current sporting events, and more to determine when and where the messages will be shared.

The trial began in October with digital screens in high-traffic areas across the UK, according to Business Insider.

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