Agfa Graphics North America Adds Dreamscape to Wide-Format Portfolio

Savvy print service providers (PSPs) looking to expand into the décor market need wait no longer. Agfa Graphics is adding Dreamscape to its specialty media assortment, which means customers have access to an unmatched distribution network and wide format application experts available from coast-to-coast.

Dreamscape is the premier supplier of textural digital media for the décor market. With product names like Bling, Suede and Caviar, the line offers PSPs the ability to expand into custom wall graphics. Agfa Graphics will be highlighting Dreamscape media in its booth (#2019) at SGIA 2014 being held in Las Vegas October 22-24.

Dreamscape's textured embossings add depth and style to printing projects, making them stand apart. Among the lines distributed by Agfa Graphics is Terralon, a PVC-free printable wall covering made from over 30% post-consumer content; Bling a metallic enriched bead emboss media; Suede emboss; and Caviar, Classic and Monet repositionable wall wraps that feature different textures that hide wall imperfections.

“Dreamscapemakes a terrific addition to our growing portfolio of specialty media,” said Larry Salomon, vice-president of wide format display graphics, Agfa Graphics, North America. “Our objective is to continue to provide our customers with growth opportunities. Custom wall covering services is a growing market and Dreamscape can open the door.”

Agfa Graphics' team of wide format specialists possesses the product knowledge and expertise to assist PSPs with application questions and creative ideas.

“Agfa has a reputation as the largest supplier of flexible and rigid substrates in the sign and display industry,” said Roy Ritchie, president, Dreamscape. “We look forward to working with the Agfa Graphics team in providing our high quality wall coverings to customers.”