Case Studies
A Campaign with Two Faces
A message hides within the words of the award-winning 'Nice Guy.'
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
Creative agency Campbell Ewald earned a silver award in the public service category for its “Nice Guy” campaign for Haven, a nonprofit organization that supports, counsels, and shelters victims of domestic abuse. At first glance, the advertisements seem like just words, but with a closer look viewers discover another, more jarring layer.
Check out other “Brands to Believe in” from 2015:
Printvinyl Scored Print Media
New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.
Check Your KPIs, Reach Out to 200 Top Customers, and More To-Dos for Print Managers in May-June
National Moving Month, Selfie Day and More Business-Generating Events for May and June
Drupa Seminars to Look at the Potential of Artificial Intelligence in Printing and Imaging
This Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
Wide-Format Printers Share Their Thoughts on Business-Advice Books
3 Things Print Pros Must Do to Build Stronger Relationships in the Interiors Market
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