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The Competitive Wrap Installer: Kristin Lanzarone

Wrap Installers Can’t Succeed Without the Right Mindset

If you want to be the best, you have to steer clear of negativity.




Become a better wrap installer by altering your approach. Become a better wrap installer by altering your approach.

MINDSET REFERS TO an individual’s attitude and approach to their work. It encompasses a focus on growth and improvement, a willingness to take risks and learn from failure, and a determination to persevere despite challenges. It can include a person’s beliefs, thoughts, and perceptions about themselves and the world around them, which can influence their actions and reactions. A growth mindset is the belief that abilities can be developed through effort and learning. A fixed mindset is the belief that abilities are set and cannot be changed. A positive mindset can increase motivation and resilience. A negative mindset can demotivate and discourage.

Installers live in a different world from the rest of the graphics industry. Providing the finishing touches is mostly solo work, and we must be self-driven. Without the interactions of others to rely on, we have to rely on ourselves to be in the correct mindset – to stay in the game. To do this, installers should focus on three key mindsets: abundance, positivity, and growth.

We need to think large. By thinking in abundance, we attract what we manifest. Making goals – whether they’re short-term or long-term – helps keep you on track for growth, focused and determined. It holds you accountable for achieving accomplishments. It’s the mental practice that allows you to take active control over your own life. My favorite saying is “Anything is possible if you put your mind to it!” Think it, manifest it, take action.


We’re facing one of the most challenging times in a world heavily influenced by the negativity of social media, the news, fashion magazines, and other media. These sources naturally bring negative energies that hinder our positive mindset. The first thing toward preventing negative energies is to block, redirect, or avoid them. It may be easy to turn off the TV, but it will be hard to avoid social media, especially when social media is a free source of marketing for your brand. Leave social media for promoting your printed work. Don’t include negative personal agendas like politics or bad news. Waking up each day with a positive mindset will rewire your brain to focus on the good.

I tell myself each morning: “I’m grateful for another day on this earth. I only have one chance at life and today I will kick ass in everything I do. So, Kristin, make the best of it!”

A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst, and it sparks extraordinary results.” — Wade Boggs

Starting your morning with positive thoughts will make you feel great and motivated. Not every day will be a kick-ass, positive, productive one. We all face trials and tribulations. It’s the way of life. We do not live in a perfect world nor is there such an education to a perfect life. Our education in life is facing these moments that build our character. We have the choice to accept it for what it is and make the best of it with a positive outlook. The more we hyper-focus on the storm, the more energy we waste on the problem vs. focusing on a solution.

Controlling your thoughts, your words, and your actions will naturally lead to a level of growth. If a client decides to take their business elsewhere, don’t take it personally; accept their decision. Ask them, for your own personal growth, what you can do to better yourself as an installer. You may find out it was your attitude, the way you communicate, the quality of your installation, job site cleanability, etc. Then, shift your thinking. Things happen for a reason. If this door closes another will open, and that open door could be your biggest client yet. Learn to accept the pains of growth. This is how we learn to better our skills and become more successful installers.

Identify the problem. Learn from the mistake. Find the solution. Shift your thinking.




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