Case Studies
Universal Graphics Takes on Covert Rebranding
Hundreds of vehicles wrapped in secrecy.
To tackle the nation’s largest rebranding in 20 years, telecommunications giant eir turned to Universal Graphics to wrap a fleet of 1750 vans – with the first 205 to be completed within five weeks under a veil of secrecy. The graphics were printed on an HP Latex 3000 printer onto 3M wrapping film.
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Bulletins
Get the most important news and business ideas from Big Picture magazine's news bulletin.
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