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Editor's Note

Time Well Spent

A decade of memories wrapped up in 90 print issues.




IT’S HARD TO believe I’m celebrating my 10-year anniversary with Big Picture. A decade ago, I joined the brand as an associate editor with zero knowledge of the digital print space and an eagerness to utilize my skills and passion from my magazine journalism degree.

There’s been a lot of change over the last 10 years. New bosses, new team members, new company. Working in the Cincinnati office to becoming 100-percent remote (two years before this became the cultural norm). Removing the “The” from our name. Redesigning the mag and our website not once, but twice.

During Printing United Expo in Las Vegas this past October, I reflected on the nervous 22-year-old girl at ISA Sign Expo in the same city 10 years earlier. I had no idea how incredible my career and my life were going to become. I’ve traveled the globe visiting print shops and manufacturer headquarters, walking show floors, speaking at conferences, and recognizing leaders in our industry. I’ve been so privileged to get to know so many of you, personally and professionally. Thank you for everything you’ve done for me, the magazine, and wide-format digital print.

Keen readers may have noticed our BluePrint feature highlights an Editorial Advisory Board member each issue. During one of our meetings, I shared my upcoming work anniversary. The board decided it would be fun for me to be the BluePrint focus. I was hesitant. The magazine is about you, not me. I created a survey for the board members to vote on this idea. It was unanimous. So, here I am, your BluePrint feature for November/December. My creativity flows through words not drawings, so I requested some help from my dad, Randy Palmer, a talented artist and graphic designer to create my doodles. Take a look on page 58.

Smart Tips From This Issue

  1. Look to the Pantone Color Institute Spring/Summer 2023 Fashion Color Trends report for wallcovering design inspiration. (From Runway to Hallway)
  2. Become the go-to source for designers who value digital print for textiles and interior décor. (The Big Story)
  3. Vehicle wrapping is all about the details. When doing a color change, take apart the entire car. (Tip Sheet)
  4. Employee discounts aren’t just nice perks for your staff; they’re also training opportunities. (Big Business)

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.



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