The goal is to make color evaluation accessible and easy to use.
Be clear about this: “I’m just being honest” is a poor excuse for humiliating someone.
Print managers can use this quick guide to set their employees up for success.
Our print viewing conditions should adapt accordingly.
A new standard for color perception is under development and will assist digital printers in meeting client expectations.
Color matching has gone down a long and windy road, but some things will never change.
Our color management guru explains how digital printers can match colors well enough to satisfy their clients.
Start by asking the client for a sample of what they think the color is supposed to look like.
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