Stock Image Industry Market Sizing Report Released

The Industry Measure (formerly TrendWatch Graphic Arts) has released 'Stock Image Market Sizing: 2007' a new report providing market projections for royalty-free and rights-managed images, as well as CD collections. The report targets four specific marketplaces: graphic-arts firms; creative firms, publishers, and Internet design and development firms and departments .

Report highlights include:

* In three out of the four marketplaces surveyed, respondents were moving toward single-sourcing of stock images. Among creative firms, the percentage single sourcing rose from 28% to 38%. This trend exists in all key marketplaces but one–Internet design and development, where respondents have gone the opposite direction and are increasing the number of stock image houses with which they are currently doing business.

* Also in three out of the four marketplaces surveyed, 'price of images' is declining as a major factor in choosing a stock image provider. Among publishers, for example, this dropped from 90% citing price as a key deciding factor to 82%.

* Often, the market share for images (units) and images (dollar volume) are very different. For example, in the creative markets, graphic designers dominate the rights-managed image market by units (54%), but the market by dollars is dominated by ad agencies (43%), based on their significantly higher monthly expenditures.

Price of the report: $995.

THE INDUSTRY MEASURE
www.theindustrymeasure.com