Case Studies

Spin King

Ray Rivera of Washington DC beat out more than 30 rivals to be named Aarrow Sign Spinning World Champion.

Published

14 years ago

April 21, 2010

Sign spinning—outdoor guerilla advertising (and, some would say, performance art) in which surfboard-sized signs are balanced, juggled, and spun to draw passing motorists’ attention—has a new champ.

This February, Ray Rivera of Washington DC beat out more than 30 rivals in Miami to be named Aarrow Sign Spinning World Champion. In the event, co-sponsored by Aarrow Advertising, competitors were judged on style, originality, execution, and more. Rivera’s sign of choice was printed by Elite Signs in Orlando, using a Roland SolJet Pro III XC-540 printer onto Oracal Orajet media, laminated onto Coroplast. The 20 x 72-inch sign is edged with special Aarrow material to help prevent “spinjury.”

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