Connect with us

Case Studies

Red Bull OOH Takes Over Parking Lot

This OBIE award winner is a bit more than a billboard.

Published

on

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.

The Red Bull Air Race World Championship's “Vertical Loop” ad, agented by Kastner & Partners, was a mega-billboard that took over the side of a building and its parking lot, mimicking a runway after a plane has taken off. The ad won a gold award in the category of Individual Execution – Billboard.

Check out other “Brands to Believe in” from 2015:

Amazing Facts

Be the Evolution

Advertisement

Childhood Photos

Drive Competition

The Last Ship

Advertisement

Every Soldier Is a Story

Larger than Life

Nice Guy

Advertisement

Giant Carrot

Eddie. Set. Go.

More Fun on Your Phone

Advertisement

SPONSORED VIDEO

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

Promoted Headlines

Advertisement
Advertisement

SUBSCRIBE

Advertisement

INSTAGRAM

Most Popular