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Perception Launches New Brand Identity

Company focuses on ‘American-made’ philosophy.

Published

10 years ago

October 7, 2014

Perception Wide Format Media has launched its new brand identity, including a new logo, to the printing and wide-format media marketplace. The family-owned company under Worthen Industries specializes in wide-format canvas and fabric manufacturing, and uses American-made materials, including 100-percent post-consumer recycled water bottles.

The company produces coated wall and mural fabrics and wide-format canvases, including PhotoFab Eco; PhotoFab Eco HD; PhotoFab Ultra-PSA backed; Perception Satin, Gloss, and Pearl; PhotoFab HD; and PhotoFAB Ultralite-PSA backed.

“The iris symbolizes our keen focus on the things that make a difference, that is, our customers, the products and the environment,” says Jim Tufts, business unit manager, Perception Wide Format Media. “The color choice in our new logo was driven by our commitment and dedication to American-made products. Our new tagline [Wide Format Media Made with American Ingenuity] also underscores that point.”

PERCEPTION WIDE FORMAT MEDIA
www.worthenindustries.com

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.