Mobile Searches Surpass Desktop Usage

Google announced in May that mobile devices now host more searches than desktops, heightening the impact of the company’s April 21 mobile update, especially for businesses that haven’t yet optimized their web content. The update, which affects smartphone searches at an individual page level only, rewards content with large text, spaced-out links, and a mobile-specific layout. Although a smattering of Fortune 500 companies, including Fannie Mae and UnitedHealth Group, have yet to bring their mobile presence up to Google’s standards, small businesses are likely to take a harder hit in the search rankings. Users can take Google’s mobile friendly test at www.google.com/webmasters/tools/mobile-friendly.