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True Tales

I Went Behind the Client’s Back to Save Her from Herself

If you’re looking for proof the customer isn’t always right, here it is.




The Customer Is Not Always Right

We had a customer come in to get a parting gift for a long-time employee. She asked my opinion on what would look good using acrylic. I suggested what I would do and what I thought would look good. She said she didn’t like that and went a different way. We sent her a proof. After she approved the artwork, I changed the way it would be supported and didn’t tell her. She came in to pick it up and was very pleased.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.



Interior Décor and Textile Printing: What Equipment Do You Need?

The First Installment of the new Interior Décor and Textiles Webinar Series, Bridging the Gap Between Commercial Peel-and-Stick Wall Graphics & Professional Home Décor, focuses on the technology used for these applications. Our expert panel of speakers cover topics such as what equipment to purchase, what to look for when purchasing, and the various applications you can offer with the equipment you currently have. Watch the first episode, sponsored by TVF, above.

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